Capabilities

Our Capabilities combine Football Expertise with Corporate & Finance Strategy, People and Technology expertise and support football clubs gain competitive advantage.

A successful football club should have a clear and cohesive football philosophy that combines elements of corporate strategy, people strategy, and technology strategy.

Football Philosophy is a vision of a style of play. The goal of a football philosophy is to articulate a vision of a style of play that is unique to the club — and to define the specific moves needed to bring that philosophy to life.
Corporate strategy includes goals and objectives for the overall organization, such as financial stability and growth, brand management, and stakeholder relations.
People strategy focuses on attracting, developing, and retaining top talent, both on and off the field. This includes recruiting and training players, coaches, and staff, as well as creating a positive and supportive culture.
Technology strategy involves leveraging technology to improve performance, increase efficiency, and gain a competitive advantage. This can include using data analytics to inform player development, implementing performance tracking systems, and utilizing digital marketing to engage with fans.

By aligning these strategies and ensuring that they are consistent with the overall philosophy of the club, a football club can create a sustainable and successful organization.

1. WHY - Football Philosophy

The goal of a football philosophy is to articulate a vision of a style of play that is unique to the club — and to define the specific moves needed to bring that philosophy to life. Rooted in a clear understanding of competitive advantage, the football philosophy lays out a multiyear roadmap for how best to leverage advantage to establish winning teams and strong, sustained youth player creation by implementing a consistent approach throughout the club.

2. WHAT - Corporate & Finance Strategy

The best corporate & finance strategy for football clubs focus on insight, preparedness, and agility – not bureaucracy. Most football clubs are dissatisfied with the way they make strategy. They see their strategic approach as too rigid, bureaucratic, reactive, and disconnected from the clubs football philosophy.

At the heart of these concerns is the misconception that corporate & finance is just about annual budgets and five-year plans. These traditional approaches work well in stable and relatively predictable business sectors. More turbulent sports environments call for nimbler approaches that match the corporate & finance strategy to that of the football philosophy.

3. WHO - People Strategy

The fundamentals of people strategy — values, culture, talent, development, and philosophy — make clubs stronger, more cohesive, more innovative, and more successful. TotalSoccerStrategy helps clubs elevate their most important asset: their people, players, coaches, scouts and managers by transforming the clubs football philosophy into tangible factors for selecting the right persons.

4. WHERE - Digital, Technology & Data Strategy

The future of football clubs is digital, and it’s already here. It’s a new paradigm, powered by technology and harnessed by people. To thrive, each football club must focus on technology that will make a difference. There is an accelerated need for clubs to become digital — not simply to make standalone digital improvements, but to intentionally combine human and technological capabilities. Building blocks are Digital Organissation, Digital Marketing & Data Technology.

Let’s build something great together.

We have several years of experience in Football, Corporate Finance, Strategy and Digitalization.