Corporate & Finance Strategy

Link between philosophy & strategy

The best corporate & finance strategy for football clubs focus on insight, preparedness, and agility – not bureaucracy. Most football clubs are dissatisfied with the way they make strategy. They see their strategic approach as too rigid, bureaucratic, reactive, and disconnected from the clubs football philosophy.

At the heart of these concerns is the misconception that corporate & finance is just about annual budgets and five-year plans. These traditional approaches work well in stable and relatively predictable business sectors. More turbulent sports environments call for nimbler approaches that match the corporate & finance strategy to that of the football philosophy.

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Our Approach

In the area of corporate strategy, we help football clubs define their vision, mission, and values, and develop a plan to achieve their goals. This includes identifying new opportunities for growth, developing a competitive advantage, and ensuring financial stability.

Component 1: Strategy

Mission, vision, and ambition. Who are we? Where is our club headed? And where do we want to be five or ten years from now?

Component 2: Transfers

Club transfer strategy. What is the overall logic of our transfers? And what are the roles and strategic priorities (generate cash, expand and grow, divest) of the players it comprises?

Youth Investments in Football

Component 3: Youth Investments

Club growth strategy. What are our player development engines? Do we need to pursue new development vectors? What are the key talents that will realize our growth ambition?

Component 4: Finance

Financial strategy. Do we efficiently allocate capital and is the balance between transfer investment and payouts to players optimal? Do we have the right investor story?

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